Welcome to Brandihan, a new blog about PH branding

We are Brandihan, a design blog that focuses on following corporate and brand identity in the Philippines. Learn more about us.

Written by Brandihan Admin
brandihan Jul 12, 2022


gawa-gawang salita, ang paggawa o pag-uusap patungkol sa pagba-brand kasama ang mga ibang tao
a made-up word, the act of doing or discussing branding, ideally with multiple people

We are Brandihan, a design blog that focuses on following corporate and brand identity in the Philippines.

What is Brandihan?

Brandihan covers a multitude of topics involving marketing, design, and branding; both in concept and in the real world. We hope to bring a lot of discussion and analysis forward into the branding world; not just for experts and insiders, but also how branding gets seen and interpreted by everyone— from brand junkies down to the everyday person.

We love to talk about branding! And we ourselves are casual brand junkies that have witnessed how Philippine brands have changed over the past few decades. Seeing that evolution and how people both interpret and become part of that evolution is exciting, and there really is a lot to talk about.

How did you come up with Brandihan? And why does it exist?

Basically, we felt that there was a bit missing in terms of how these topics are being talked about now. Other blogs either focus on the international branding scene, don’t have any sense of criticism and just end up looking more like a PR machine, or have pretty much died out. It’s presumably the time for us to try this out and see what people think. At the end of the day, branding evolution hasn’t changed; brand refreshes are being thought out and designed every day, new brands are hastily getting ready to launch as we speak, and PH Twitter is ready to rip apart new branding.

Some issues are also still up for discussion, some brand refreshes may or may not have stood the test of time, and branding is always more than just a new logo, colors, and fonts. We want to bring forward not just what’s been happening lately, but also the things that could use more talking about; ideas and stories that just need that extra push.

While we have some experience in branding, we’re not necessarily big experts or industry veterans—but hopefully, as time goes on, those kinds of voices will also show up here in some form. We’ll keep on writing about developments in Philippine branding and make sure that it gets the spotlight that, frankly, it deserves.

Who is Brandihan?

We will start off with three writers. If you’re interested in contributing an article or joining Brandihan as a writer, feel free to hit us up at [email protected].

Matthew Marcelo

“Progress begins with passion.”

Matthew Marcelo is a jack-of-all-trades techie with experience in web development, server administration, UI/UX design, programming, tech support, video production, graphic design, and broadcasting. Previously the brand designer and broadcast director for Toushin and served as a UI/UX designer and web developer for several Ateneo orgs.

Matthew has written personal blogs since 2012 about tech, tech policy, philosophy, and design. Also ended up writing a rant about ride-hailing policy that got noticed and shared by Rappler once. Now serving as the administrator and director for Brandihan.

Read works by Matthew Marcelo

Jay Agonoy

Jay Agonoy is a Marketing Services Officer at a Pasig-based events company who helped it pivot into online events. He also oversees his personal project – the online journal “keepsakes.” – established in 2017, operating its blog, podcast and video channels.

Jay has written feature stories for websites such as The Reimaru Files and Rappler, as well as moderated select panel discussions on the local anime and idol cultures. Outside Brandihan, Jay’s on the lookout for VTuber news at VTuber NewsDrop.

Read works by Jay Agonoy

Madekuji Masamune

Madekuji Masamune is an online content creator focusing on otaku culture and a soon-to-be-VTuber. Currently working as a subtitles timer and typesetter for Hololive Resort Subs and a UI/UX designer for Holodex. Madekuji is also in charge of stream layout design for Oliver Canticle.

Read works by Madekuji Masamune